Customizing your farm to your ideal client or clients is more a more effective way to Farm. In the past you farmed a street, subdivision, or master planned community. Farming works or we would not be talking about it, but what if you could do it more efficiently?
Instead of farming a subdivision, why don’t you farm everyone in your city that is over 35 with young kids? Can anyone say move-up buyer? Maybe you speak Spanish, how about farm everyone in your county that speaks Spanish. What about people that might downsize? You can slice and dice it any way you like. The difference is you are target marketing instead of mass marketing. This is what Reisource does, so give me a call if you want to know more.